Want to improve your government website? Make a short video, and you could win a website test in the First Fridays Product Testing Program
Was your website created with customers in mind?
They often aren't and the results are disappointing: cluttered home pages, confusing navigation, and too much text! A Forrester study shows that 57% of online customers leave a site if they don't find answers to their questions. And often they don't come back.
The best websites test their sites to "tweak" how well they meet customer needs. If your website's never had a usability test - or you're long overdue - this contest's for you. First Fridays is looking for enthusiastic web teams to work with in 2012!
The GSA First Fridays Product Testing Program tested over 30 government websites in a year and a half.
After a morning of testing with real website customers, we collaborate to identify a path forward that includes quick-fix solutions to the top three problems. Our goal is for sites to make improvements in 30 days and learn to do simple testing themselves. These small changes can have a BIG impact on customer experience.
How to enter
Submit a short video addressing why your government website or web application is a good candidate for a usability test. We want to see a creative video explaining the importance of your site, the problems you think need fixing, and a creative push for why we should pick you.
1. Read the Rules, click on tab at the top of this page.
2. Enter a Submission, click on tab at the top of this page.
Have questions? Call us at (202) 631-2425.
U.S. General Services Administration
National Weather Service, NOAA
Federal Trade Commision
President, Lebson Tech & UPA DC Metro President
Author, Rocket Surgery Made Easy, Sensible.com
Length of Video-10%
Video is two minutes or less
Current Usability Problems-30%
Video points out three serious usability problems on the current website
How Testing Will Help-30%
Video discusses how testing and fixing will help your agency improve the customer experience
Clear picture, not fuzzy
How well did you convince us that you deserve to win?
You had fun telling us your website's story